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Businesses need to implement sound strategies to succeed. Those strategies form part of an overall management and business policy that guides the business in connecting with customers, generating profits and managing resources. The related concepts of strategic management and business policy are keys to help small business owners manage their responsibilities and set clear objectives.
Strategic Management and Business Policy
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Strategic management represents a theoretical concept first introduced by Peter Drucker in the mid-20th century. The idea behind strategic management is that organizations will be better equipped to meet their goals and objectives if the owners and managers adopt a clear business philosophy. For many businesses, that philosophy will be to increase their share of the market.
For others, it might be about making a difference in the community or about developing new products. Sometimes, a combination of motives drives the management's strategy. In any case, strategic management helps the business to keep its sights set on what matters most and to not get distracted by ancillary concerns.
Business Policy and Strategy
The generic term business policy refers to all of an organization's processes and procedures. This can range from human resources policies to the company's marketing agenda and its plans for growth and development. Business policy is closely related to strategic management because the policies are essentially the strategies put into action. If the strategy calls for an increased market share, for instance, the business policies would be constructed to match this strategy.
The two terms are so closely intertwined that they are often use interchangeably. Policies become strategies and vice versa. The important thing for a business owner to keep clear is that strategic management is a mind-set or philosophy for doing business, but business policies are the specific methods for running the organization on a day-to-day business.
Setting Business Objectives
Strategic management and business policy both rely on the basic notion of setting objectives that are 'SMART' – an acronym representing Specific, Measurable, Attainable, Realistic and Time-bound goals. In the context of running a business, setting SMART goals means specifically detailing what the goals are about and what they are intended to do.
For example, a goal to 'sell more products' means little unless details are added to the goal statement. A goal might be: 'sell 25 percent more of the product within the next 30 days by targeting new customers.' This goal is clear and concise and it helps the business owner to manage all of the policies and strategies necessary to enact that objective.
Following Through with Goals and Objectives
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Goals and objectives mean little in the organization if there is no follow-through. Effective management policy and strategy and coherent business policy both depend on the enactment of objectives in a timely and responsible manner. This involves, above all else, clear communication of those objectives to all the concerned parties.
If the business has decided to increase revenue by 5 percent during the next quarter, for instance, it needs to clearly delineate to its staff and managers how this goal will be accomplished and what is required of them in order to accomplish it. This sets the bar for excellence in the organization and gives business owners a benchmark against which to judge performance.
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About the Author
Jeremy Bradley works in the fields of educational consultancy and business administration. He holds a Master of Business Administration degree.
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